We are living in a time where data is revolutionizing almost every aspect of human society. Businesses, for example, are now expected to use data to target their core customers down to individual addresses, and provide these customers with personalized promotions to maximize consumer spending.

Google Trends can help you shape your overall keyword strategy by identifying trending topics and keywords on Google.

You’ve probably heard of the Lean Startup, the management framework by Eric Ries that’s revolutionized the world of entrepreneurship. The key idea of Lean Startup, as outlined in Ries’ seminal book, is this: build and iterate quickly on a product, continuously solicit customer feedback, and continuously adjust your product and strategy accordingly.