Welcome to another episode of our Google Analytics Video series where we publish short videos (around 10 min) about one area of Google Analytics every two weeks to make Google Analytics easier for you.

You’ve probably heard of the Lean Startup, the management framework by Eric Ries that’s revolutionized the world of entrepreneurship. The key idea of Lean Startup, as outlined in Ries’ seminal book, is this: build and iterate quickly on a product, continuously solicit customer feedback, and continuously adjust your product and strategy accordingly.