Use lean analytics to calculate your ROI correctly (Part 2)
we are going to further expand on each of the steps in order to help you identify and collect metrics that will help you find the real ROI of each of your marketing channels.
Analytics are no longer for humans. Here’s how we can fix that.
Technologies should be created for people, to fuel the pursuit and preservation of universal values such as equality, freedom and happiness, but data is not. Being a machine of exploitation, data is no longer human, it is stock, scary, and boring, and we need to change that.
Use lean analytics to calculate your ROI correctly (Part 1)
Lean Analytics Can Help You Simplify ROI Calculation