This article drills down into the 2nd business question that Google Analytics can help you answer (channels — where are my visitors coming from?) from our 4 Business Questions Google Analytics Can Answer About Your Website Visitors

Recently, I took on a side hustle advising my family business, a large health and weight loss enterprise in China, with their project management as well as the implementation of their first enterprise resources planning (ERP) system.

At first glance, these eight metrics provide you with a simple overview of your website and doesn’t convey many insights.

You’ve probably heard of the Lean Startup, the management framework by Eric Ries that’s revolutionized the world of entrepreneurship. The key idea of Lean Startup, as outlined in Ries’ seminal book, is this: build and iterate quickly on a product, continuously solicit customer feedback, and continuously adjust your product and strategy accordingly.

It is 2017 and over 80% of small and medium sized businesses (we have interviewed over 100) still struggle to understand what data can do for them.

This is the third post in our “Google Analytics Fundamentals” series at analytics-for-humans. In this series, we will (with a focus on SMBs) teach you how to distill actionable business insights from your Google Analytics data.

3 Reasons why Google Data Studio is a step toward the democratization of analytics, but falls short on delivering data analytics to those who need it the most.

we are going to further expand on each of the steps in order to help you identify and collect metrics that will help you find the real ROI of each of your marketing channels.

Technologies should be created for people, to fuel the pursuit and preservation of universal values such as equality, freedom and happiness, but data is not. Being a machine of exploitation, data is no longer human, it is stock, scary, and boring, and we need to change that.

Lean Analytics Can Help You Simplify ROI Calculation