Usually, it does a great job of providing you with the details of your performance regarding traffic channels such as social media, referral, and paid search. However, this same effectiveness does not apply for organic search.

Welcome to the second episode of our Google Analytics Video series, where publish short videos (around 10 min) about one area of Google Analytics every two week to make Google Analytics easier for you.

Google never ceases to surprise us. During the Marketing Next conference that took place last week they introduced Google Attribution (watch the entire keynote here), another free tool that will help you attain a higher return on your Adwords campaigns.

This week, I was fortunate enough to interview Dylan Kim: the co-founder of Brevite, a camera backpack company based in Providence.

A correctly defined ratio can provide you with important information about the interaction between two key metrics in your business, providing you with an information-rich summary of how your metrics are interacting with each other as well as a way of monitoring changes very efficiently.

Hello everyone, welcome to the first episode of the Humanlytics “Google Analytics Fundamental” video series.

All websites are created for a purpose. They can make your customers more aware of your brand, encourage them to buy your product, or push them to visit your storefront.

In 1994, Jeff Bezos, an ordinary computer scientist working in the banking industry, wrote a business plan for a company called “Amazon” during his drive from New York to Seattle, expressing his desire to pursue an opportunity in an emerging technology at the time called the “internet”.

By most standards, Craigslist is not a well-designed website. It has no graphics, too much text, and no color variations to emphasize important information it contains.

What had happened? How did Young, with all of his training and experience, crash his plane into the ocean at 600 mph?

For a moment, let’s forget about who you are in your organization. Whether you’re a consultant, business owner, or digital marketing manager is irrelevant right now. For these 10 minutes with me, we are simply humans.

This article drills down into the 3rd business question that Google Analytics can help you answer (Pages: How are each pages on my website performing?) from our series on the 4 Business Questions Google Analytics Can Answer About Your Website Visitors